Hy-Vee to Support The Great American Milk Drive Throughout March
March 2, 2018 | News & Press Releases
FOR IMMEDIATE RELEASE
Customers can help feed families in need by donating at any Hy-Vee location
WEST DES MOINES, Iowa (March 2, 2018) — Today, Hy-Vee, Inc. announced its commitment to delivering much-needed milk to local food banks in its eight-state region by partnering with The Great American Milk Drive throughout the month of March.
During the month-long campaign, every Hy-Vee store will offer customers the opportunity to donate $2 toward the purchase of a half-gallon of milk, or $4 toward the purchase of a gallon of milk when they check out. At the end of the month, all donations will be used to purchase milk from area processors to be distributed to local food banks.
In partnership with Feeding America, the nation’s largest domestic hunger-relief organization, MilkPEP and the National Dairy Council, The Great American Milk Drive campaign unites and enables the nation’s food banks, processors, retailers and consumers to ensure milk and its essential nutrients, including high-quality protein, are provided to families who need it most. Last March, donations from Hy-Vee customers over a two-week period supplied more than 120,000 gallons of milk.
“Hy-Vee is expanding its participation in The Great American Milk Drive to the entire month of March this year to provide even more assistance to help alleviate hunger,” said Jeremy Gosch, executive vice president, co-chief operating officer and chief marketing officer. “Through the generosity of our customers, and with participation from all of Hy-Vee’s 246 stores, our goal is to increase donations and make nutritious milk available to those in need.”
Sponsors for this year’s campaign include Dean Foods, Kellogg’s, KraftHeinz, Mondelez International, Post Holdings, Blue Bunny, Campbell’s, Hiland Dairy, Kemps and Anderson Erickson Dairy.
According to Feeding America, there are nearly five million food insecure people in Hy-Vee’s eight-state region, and milk is one of the most requested – yet least available – items in food banks across the nation. Food bank clients receive less than one gallon of milk per person, per year.
“The Great American Milk Drive offers us all an opportunity to make a meaningful impact for local families throughout our eight-state region,” Gosch said.
Hy-Vee, Inc. is an employee-owned corporation operating more than 245 retail stores across eight Midwestern states with sales of $10 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s 85,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com.
About Feeding America
Feeding America is a nationwide network of more than 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46.5 million people through 61,000 food pantries, soup kitchens, and shelters in communities across America. For more information, visit FeedingAmerica.org.
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk companies, who are committed to increasing fluid milk consumption. For more information, visit MilkPep.org.
About National Dairy Council
National Dairy Council® (NDC), the non-profit organization founded by dairy farmers, is committed to nutrition education and research-based communications. For more information, visit NationalDairyCouncil.org.