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Four Stores Honored with 2018 Hy-Vee Customer Experience Award

January 17, 2019 | News & Press Releases

WEST DES MOINES, Iowa (Jan. 17, 2019) — Hy-Vee, Inc. Chairman, CEO and President Randy Edeker recently presented four of the company’s nearly 250 stores with the 2018 Hy-Vee Customer Experience Award to recognize them for excellence in customer service.

Hy-Vee’s Customer Experience Program, which began in fiscal year 2014, is designed to evaluate customers’ shopping experiences. Stores are rated by trained customer experience analysts several times a month in areas such as conditions, employee image and customer satisfaction. The Customer Experience Program was created to provide stores with constant analytical feedback on how they are performing so they can make improvements throughout the year.

“For 88 years, Hy-Vee has built its reputation on being helpful, friendly and doing whatever it takes to ensure great customer experiences,” said Donna Tweeten, executive vice president, chief marketing officer and chief customer officer of Hy-Vee. “The Customer Experience Award winners go above and beyond on customer service and store appearance and serve as excellent examples for every other store in the company.”

Four stores from across Hy-Vee’s eight-state region were recognized last month for ranking the highest in their store category on the customer experience surveys. Stores were divided into four size categories — smaller than 35,000 square feet, 35,000 to 64,999 square feet, 65,000 to 79,999 square feet and larger than 80,000 square feet. Full- and part-time employees from each of the top-rated stores will receive a bonus for helping their store excel in the overall customer experience.

2018 Hy-Vee Customer Experience Award Winners

<34,999 square feet 
Marshalltown Drug Store, 1706 S. Center St., Marshalltown, Iowa
Brandon Euler, Store Director

35,000 to 64,999 square feet 
Waverly Hy-Vee  1311 4th St. SW, Waverly, Iowa 
Tony Fuhrmeister, Store Director

65,000 to 79,999 square feet 
Conley Road Hy-Vee 25 Conley Road, Columbia, Missouri 
Dorrie Decker, Store Director

>80,000 square feet 
Austin Hy-Vee 1307 18th Ave. NW, Austin, Minnesota 
Britt Fossum, Store Director


Hy-Vee, Inc. is an employee-owned corporation operating more than 245 retail stores across eight Midwestern states with sales of $10 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 80,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit