Hy-Vee announced it is discontinuing the Hy-Vee Triathlon events, which included timed competitions for elite athletes, amateurs and kids. The company will shift its efforts to create a new event series promoting health and wellness in children. The new series will be aimed at increasing accessibility to children at all fitness levels with a focus on non-competitive participation and helping others. Final details of the new series are still in the planning stages, but Hy-Vee officials anticipate a formal announcement by mid-March.
For more information, please read the press release.