1/27/2010
$50,000 donation to American Red Cross kicks off “Help Us Help Haiti” campaign
WEST DES MOINES, IA – Hy-Vee, Inc. has launched a month-long campaign to raise funds for Haitian earthquake relief by making a $50,000 donation to the American Red Cross.
Hy-Vee customers throughout the Midwest will be invited to help boost the fundraising total during Hy-Vee’s month-long “Help Us Help Haiti” campaign, which begins February 1 at all Hy-Vee stores.
Ken Waller, executive vice president and chief administrative officer of Hy-Vee, said the magnitude of the disaster in Haiti prompted Hy-Vee to contact the Red Cross to offer financial assistance.
“Wherever disaster strikes, the American Red Cross and its global partners are on the scene providing emergency medical care, food, water, shelter and communications services,” Waller said. “The need in Haiti is overwhelming, and we’re proud to be able to help Red Cross professionals and volunteers with the vital work they are doing there.”
In addition, starting February 1, all 228 Hy-Vee stores and Hy-Vee Drugstores in eight Midwestern states will be accepting donations from customers for the Red Cross’s Haitian relief effort. Hy-Vee’s “Help Us Help Haiti” campaign allows customers to designate donations of any amount to be added to their grocery totals at checkout. All funds donated will go directly to the Red Cross to assist with disaster relief in Haiti.
“The work of rebuilding Haiti will go on for years to come, but right now there is still a desperate need for the basics of human life – food, water, shelter and medical care,” Waller said. “Along with making a donation on behalf of our 56,000 employee-owners, Hy-Vee is providing customers with a safe, convenient and effective way to help the people of Haiti take the first steps on the road to recovery.”
The “Help Us Help Haiti” campaign runs February 1-28 at all Hy-Vee stores in Iowa, Minnesota, South Dakota, Nebraska, Kansas, Missouri, Illinois and Wisconsin.
Hy-Vee, Inc. is an employee-owned corporation operating 228 retail stores in eight Midwestern states. For 2009 the company recorded total sales of $6.4 billion, ranking it among the top 30 supermarket chains and the top 50 private companies in the United States. Visit the company’s website at www.hy-vee.com
